The magazine about trends, ideas, visions and possible futures
Copenhagen Institute for Futures Studies
By Morten Grønborg
Branding is the lazy, incompetent manufacturers’ revenge upon those more capable. Their brilliant move was to shift the field of battle from the real to something secondary. That is why we now compete on words and symbols rather than on substance. Read about why branding is wasted money, wrapped in promises of progress.
The idea of [...]
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Copenhagen Institute for Futures Studies
Nørre Farimagsgade 65
DK-1364 Copenhagen K
Tel.: +45 33 11 71 76
E-mail: cifs@cifs.dk
Web: www.cifs.dk
Founded in 1970 by Professor Thorkil Kristensen, former Minister of Finance and Secretary-General of the OECD. We strengthen the basis for decision-making in public and private organizations by creating awareness of the future and highlighting its importance to the present.
Contributing with knowledge and inspiration, the Copenhagen Institute for Futures Studies supports decision-making. We identify and analyse trends that influence the future nationally and internationally. Through research, analyses, seminars, presentations, reports, and newsletters, we give advice on the future.